If people can't use your software, you have already failed as a developer. This talk digs in to how optimizing for search and using the existing technical assistance forums can put your product ahead of the pack.
Technical writing, in all its variations, is a type of interface with your product. It incorporates everything from an error message to an implementation guide. How can you as a developer make deploying, using, and promoting your product as painless as possible? Make it searchable. Make finding the answer to a problem so trivially easy that your user barely even remembers they had a problem.
Heidi is a developer advocate with LaunchDarkly. She delights in working at the intersection of usability, risk reduction, and cutting-edge technology. One of her favorite hobbies is talking to developers about things they already knew but had never thought of that way before. She sews all her conference dresses so that she's sure there is a pocket for the mic.